Royal College of Art, Vehicle Design Dept. Lecture, "The Role of the Vehicle Designer – Where is it Headed?"

Incredibly, barely a week goes by without the announcement of a new car company—many with green credentials, hopeful to make the world a cleaner, more efficient place; but just as many are for extreme vehicles with no rhyme or reason in today’s ecologically minded landscape. With markets expanding exponentially in China, India, Russia and the Middle East there are probably more opportunities for expansion in the realm of car manufacturing and design than at any point in history since the industrial revolution. With such flux, paradigm shifting models like the Nano,Tesla and Gordon Murray's T25 are sure to arise with greater frequency including degrees of personal customization unimaginable today.